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Wednesday, February 25 • 8:00am - 12:00pm
Object-Oriented UX is the new Information Architecture

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Before the web became interactive, information architecture put UX designers on the map. All those "pages" of static content had to be bucketed, filed, and organized. Information Architecture was our main value-add on the web. Then the web started becoming interactive. People were transacting on the web.  Usability, user interfaces, and storyboarding became a new focus. Now projects are not broken down by sections of the IA, they are broken down by task flows (or user stories). But now, in a post-responsive-revolution world, we need to shift our focus again. We need a new paradigm to ensure that we create simple, efficient, and consistent modular systems of dynamic object.

This is part of the Designing for Digital Conference.  Learn more at www.designingfordigital.com.


Speakers
avatar for Sophia Voychehovski

Sophia Voychehovski

Founder, ReWired
Sophia Voychehovski is the founder of ReWired, an Experience Design studio based in Atlanta. ReWired gives affordable UX and design services to non-profits, NGO's, social entrepreneurs and local tech start-ups. Sophia places a premium on a highly efficient process that reduces overhead. Sophia founded ReWired after almost a decade of leading UX efforts for clients such as Tracfone Wireless, Napa Auto Parts, AT&T, the Internal Revenue Service... Read More →


Wednesday February 25, 2015 8:00am - 12:00pm
TBA

Attendees (9)