ER&L 2015 has ended
Conference Survey - Short overall survey for the ER&L 2015 Conference.

Session-level Evaluations - An opportunity to share feedback at the session level for any session you attended. 

Thank you for your time on the survey and evaluations! 

Check out these free recorded sessions from ER&L 2015:

Wednesday, February 25 • 9:40am - 9:55am
A License Is Not Enough! Marketing techniques to increase e-resource usage among a target audience

Sign up or log in to save this to your schedule and see who's attending!

Penn State University Libraries obtained a subscription to Anatomy.TV by Primal Pictures in 2013. One year later, we found that the usage was abysmal. This short talk focuses on our 3-month campaign to promote this e-resource, including our target audience, marketing tools and techniques, and assessment of the campaign's impact.

avatar for Lauren Kime, MLIS

Lauren Kime, MLIS

Collection Access Librarian, Penn State Hershey Harrell Health Sciences Library
I saved Latin. What did you ever do?

Wednesday February 25, 2015 9:40am - 9:55am
Room 204

Attendees (0)