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Wednesday, February 25 • 9:40am - 9:55am
A License Is Not Enough! Marketing techniques to increase e-resource usage among a target audience

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Penn State University Libraries obtained a subscription to Anatomy.TV by Primal Pictures in 2013. One year later, we found that the usage was abysmal. This short talk focuses on our 3-month campaign to promote this e-resource, including our target audience, marketing tools and techniques, and assessment of the campaign's impact.

Speakers
avatar for Lauren Kime, MLIS

Lauren Kime, MLIS

Collection Access Librarian, Penn State Hershey Harrell Health Sciences Library
I saved Latin. What did you ever do?


Wednesday February 25, 2015 9:40am - 9:55am
Room 204

Attendees (51)