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Monday, February 23 • 3:15pm - 4:00pm
Un-marketing E-resources: Moving from Hard Selling to Relationship Building

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Libraries use the term to describe e-resource promotion. Marketing, however, implies a one-way push of information that may seem irrelevant or objectionable to users. The concept of reframes the conversation around relationship-building whereby libraries listen, engage, build trust, identify user needs, and introduce e-resources more naturally.


Kirsten Ostergaard

Montana State University
avatar for Doralyn Rossmann

Doralyn Rossmann

Head of Collection Development, Montana State University Library
Montana State University

Monday February 23, 2015 3:15pm - 4:00pm
Room 204

Attendees (70)