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Monday, February 23 • 3:15pm - 4:00pm
Un-marketing E-resources: Moving from Hard Selling to Relationship Building

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Libraries use the term to describe e-resource promotion. Marketing, however, implies a one-way push of information that may seem irrelevant or objectionable to users. The concept of reframes the conversation around relationship-building whereby libraries listen, engage, build trust, identify user needs, and introduce e-resources more naturally.

Speakers
KO

Kirsten Ostergaard

Montana State University
avatar for Doralyn Rossmann

Doralyn Rossmann

Head of Collection Development, Montana State University Library
Montana State University


Monday February 23, 2015 3:15pm - 4:00pm
Room 204

Attendees (70)