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Wednesday, February 25 • 9:25am - 9:55am
Short Talks: Marketing & Use

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This "Marketing Use"-themed session is comprised of three 15-minute, peer-reviewed ERL short talks. In ERL short talk sessions, presenters will change every 15 minutes (after an individual presentation and brief QA period.)
[Moderator: TBD]
Title: Supporting digital scholarship using metadata and vendor knowledge bases to market library publications
(http://proposalspace.com/p/4573/s?key=cFjpH9S7x5Qr2S5S )
BC sought a way to gain better control over how its open access titles were represented in the Alma knowledgebase. The result was the investigation of submitting the collection as a publisher to the vendor side of the knowledgebase. This also gave BC an unexpected marketing tool.
Title: A License Is Not Enough! Marketing techniques to increase e-resource usage among a target audience
(http://proposalspace.com/p/4574/s?key=cFjpH9S7x5Qr2S5S )
Penn State University Libraries obtained a subscription to Anatomy.TV by Primal Pictures in 2013. One year later, we found that the usage was abysmal. This short talk focuses on our 3-month campaign to promote this e-resource, including our target audience, marketing tools and techniques, and assessment of the campaign's impact.

avatar for Lauren Kime, MLIS

Lauren Kime, MLIS

Collection Access Librarian, Penn State Hershey Harrell Health Sciences Library
I saved Latin. What did you ever do?
avatar for Amy Dumouchel, MLIS, AAS, MSPS

Amy Dumouchel, MLIS, AAS, MSPS

Amy Dumouchel
Boston College

Wednesday February 25, 2015 9:25am - 9:55am
Room 204

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